Using strongly contrasted colours, and quickly recognizable graphics, This JazzFest campaign confirms with the user the polished and well-crafted nature of the festival that they’ve grown
JazzFest has gained a reputation in its 31 year life so far, of providing excellence in experiences and live performances, the design of their new campaign should mirror that.
Taking inspiration from cubism art, I wanted to go for a more literally representation of jazz for this proposed Jazz Fest campaign design. Using heavy contrasted colours that are inspired by Jazz music itself, a contrast of cool blues and warm yellows and pinks were chosen.
By exploring old and new through design concept and media execution, a campaign that grabs the users attention and holds it in place is achieved.