“Brew.” exists as a 56 page catalogue featuring articles, tea products, accessories, tea facts, and company information. The Brew Tea Catalogue was an exercise in large format print documents and digital PDF accessibility. Industry standard file setup and organization was a must in proper success for this project.
Only copy was supplied for this project. So original photography and illustration as well as custom page layouts and typesetting were to be created.
When creating this project, I opted for a minimal colour scheme, focusing on white, black and an orange based of the supplied Brew Tea Company logo. Swiss grids and layout techniques were used to layout large pieces of copy information, as well as to provided a concise to the point delivery of information. Original photography was taken and adjusted via Photoshop to express a warmly lit cafe feal.